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	<title>communicatrix &#124; markets (a virgo's guide to marketing) &#187; show me your rig</title>
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	<description>a real-time experiment in marketing a new business</description>
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		<title>Growing your business with marketing, week 41: ¡No mas!</title>
		<link>http://www.virgoguidetomarketing.com/2009/10/week-41-no-more/</link>
		<comments>http://www.virgoguidetomarketing.com/2009/10/week-41-no-more/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 08:28:00 +0000</pubDate>
		<dc:creator>the communicatrix</dc:creator>
				<category><![CDATA[organization]]></category>
		<category><![CDATA[time management]]></category>
		<category><![CDATA[show me your rig]]></category>

		<guid isPermaLink="false">http://www.virgoguidetomarketing.com/?p=239</guid>
		<description><![CDATA[This is Week 41 of a 52-week project/experiment in DIY marketing. Armed with nothing but a copy of the 2009 Grow Your Business Marketing Plan + Calendar and my bare wits, I&#8217;m applying the skills you need to grow a business in real time, day by day, and reporting on them week by week here, [...]]]></description>
			<content:encoded><![CDATA[<p><em>This is Week 41 of a 52-week project/experiment in DIY marketing. Armed with nothing but a copy of the 2009 Grow Your Business Marketing Plan + Calendar and my bare wits, I&#8217;m applying the skills you need to grow a business in real time, day by day, and reporting on them week by week here, on the podcast, and at <a href="http://www.marketingmixblog.com/posts_by_colleen/">the Marketing Mix blog</a>.</em></p>
<p>Streamlining continues at a steady pace since my <a href="http://www.virgoguidetomarketing.com/2009/09/week-39-failing-to-plan/">freakout of a few weeks back</a>.</p>
<p>I&#8217;m continuing to move toward my stated goals of clearing backlog and implementing systems that support my work. Of course, I&#8217;m also doing my work while all this happens, plus these are some pretty baked-in habits, so I won&#8217;t give the false impression that all is hunky-dory here in the Land of Perpetual Change. Or even that the change, while perpetual, is always deliberate.</p>
<p>One thing I thought might be useful would be to show how I&#8217;ve structured my calendar to create some of this room and order. I really enjoy seeing and understanding how other people manage their workflow; I&#8217;m hoping that videos like these might prove useful to others, as well. NOTE: if you click the little button on the bottom right-ish, you can make this sucker go full screen. And if you <a href="http://www.virgoguidetomarketing.com/2009/10/week-41-no-more/">click through to watch it on Vimeo</a>, you can view it in HD:</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="300" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://vimeo.com/moogaloop.swf?clip_id=6973445&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed type="application/x-shockwave-flash" width="400" height="300" src="http://vimeo.com/moogaloop.swf?clip_id=6973445&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p><a href="http://vimeo.com/6973445">gCal (Show me your rig!)</a> from <a href="http://vimeo.com/communicatrix">communicatrix</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
<p>There&#8217;s a lot more I can do with this screencasting software (<a href="http://www.telestream.net/screen-flow/overview.htm">Screenflow</a>, for the Mac, for those who are interested): zooming, adding text, bumping up the size of the Colleen screen, etc. Right now, I&#8217;m just trying to familiarize myself with the tool from a &#8220;performance&#8221; and storytelling standpoint.</p>
<p>But does it basically make sense? Or make so much sense that you&#8217;re all &#8220;DUH, Colleen.&#8221;? Is there stuff I should do more of? Less of? Ways to make this more useful?</p>
<p>Would love your input, in the comments or via email (colleen AT communicatrix DOT com).</p>
<p>xxx<br />
c</p>
<h3>Marketing round-up for this week:</h3>
<ul>
<li>6 blog posts (four at <a href="http://communicatrix.com">the main blog</a>, one here)</li>
<li>targeted mailing to LinkedIn, address book and Facebook about <a href="http://www.communicatrix.com/2009/10/escape-from-cubicle-nation-los-angeles.html">upcoming Pam Slim seminar</a></li>
<li>first in-person meeting of a new chapter of the Mutual Admiration Society</li>
<li>first virtual meeting of new semi-regular marketing/workflow support partnership (I&#8217;m supplying the marketing support, they&#8217;re supplying the workflow support)</li>
<li>email, obviously</li>
<li>morning and afternoon checkins with Facebook and Twitter</li>
<li>revised one page on my website</li>
</ul>
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