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	<title>communicatrix &#124; markets (a virgo's guide to marketing) &#187; Uncategorized</title>
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	<description>a real-time experiment in marketing a new business</description>
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		<title>test</title>
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		<pubDate>Sat, 19 Jun 2010 17:25:53 +0000</pubDate>
		<dc:creator>the communicatrix</dc:creator>
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		<description><![CDATA[this is just a test
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		<title>Growing your business with marketing, week 49: Growing pains</title>
		<link>http://www.virgoguidetomarketing.com/2009/12/week-49-growing-pains/</link>
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		<pubDate>Fri, 04 Dec 2009 08:26:21 +0000</pubDate>
		<dc:creator>the communicatrix</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[This is Week 49 of a 52-week project/experiment in DIY marketing. Armed with nothing but a copy of the 2009 Grow Your Business Marketing Plan + Calendar and my bare wits, I&#8217;m applying the skills you need to grow a business in real time, day by day, and reporting on them week by week here, [...]]]></description>
			<content:encoded><![CDATA[<p><em>This is Week 49 of a 52-week project/experiment in DIY marketing. Armed with nothing but a copy of the 2009 Grow Your Business Marketing Plan + Calendar and my bare wits, I&#8217;m applying the skills you need to grow a business in real time, day by day, and reporting on them week by week here, on the podcast, and at <a href="http://www.marketingmixblog.com/posts_by_colleen/">the Marketing Mix blog</a>.</em></p>
<p>A couple of notable things happened this week.</p>
<p>First, as I reported on my main blog, I had a weird (in that it was unusual and unexpected) and disruptive (in that it was quite vitriolic) thing happen in response to the marketing column I have been writing for actors courtesy of Casting Networks, Inc. for the past 3+ years: hate mail.</p>
<p>I received two anonymous emails after publication of my latest piece railing against me for all sorts of perceived transgressions; that I bothered to email back an obvious bully and coward to address the points merely underlined how stupidly earnest and new to these problems I am.</p>
<p>A natural result of putting oneself out there more and more is blowback. I&#8217;m more visible than I used to be, which means more and more people will see me, which means (apparently) that the absolute number of people who disagree with me will grow, and that a subset of them will be angry and frustrated enough to come at me with harsh words.</p>
<p>So be it.</p>
<p>I&#8217;m pretty clear about my intentions, and equally transparent. What&#8217;s more, I work diligently to remain honest and on-track, spending lots of time with accountability partners, groups of peers and in therapy to assure that I&#8217;m getting plenty of reasoned, objective counsel and feedback. In other words, I&#8217;m good, thanks. Whatever issues someone has who takes issues with mine are theirs to sort out. Er, or something. You catch my drift.</p>
<p>Second, I had a few new and different opportunities floated my way, marketing-wise.</p>
<p>One of them was an offer from a new and very respected collaborator to join a mastermind group devoted to supporting the launch of each other&#8217;s information products. I&#8217;ve long been toying with the idea of releasing something, and the person who asked me is someone I both very much respect and would really like to foster a deeper relationship with. But this didn&#8217;t feel like the right thing: I&#8217;m full up with projects right now, and unclear on exactly what I want to turn my attention to in 2010. So, possibly right idea at absolutely the wrong time.</p>
<p>The other was the opportunity to give a short commencement speech at the graduation ceremony of a local trade college. It&#8217;s hardly Harvard, in other words, and it comes at a time (the holidays) when time is at a premium. But I had very clearly identified that speaking was a priority for me, and this was an opportunity to practice in a meaningful way a shorter type of talk (they only want me babbling for about 15 minutes). So it made saying &#8220;yes&#8221; clear and easy, as did my schedule, which I&#8217;d kept, in true Pareto-adherent fashion, clear of the 80% stuff that might get in the way of the 20% I was aiming for.</p>
<p>I&#8217;m not sure I&#8217;ve ever enjoyed this level of maturity and understanding about my boundaries, and I&#8217;d like to think it&#8217;s at least partially due to such careful attention to time over the past 11+ months. There are ancillary benefits to regular practice, and this is one of them.</p>
<p>Now it&#8217;s your turn: if you&#8217;ve been working a calendar of some kind, what other benefits have you reaped besides actually getting done what was calendared in.</p>
<p>And while we&#8217;re at it, what, if any, sort of negative feedback have you had to deal with, and how have you done it? (I REALLY want the answer to that one!)</p>
<p>&#8220;Marketing&#8221; round-up for this week:</p>
<ul>
<li>6 blog posts (five at <a href="http://communicatrix.com">the main blog</a>, one here)</li>
<li>teleclass on marketing for voice-over actors</li>
<li>presentation on branding to mastermind group of creatives</li>
<li>email! email! email!</li>
<li>morning and afternoon checkins with <a href="http://www.facebook.com/colleenwainwright">Facebook</a> and <a href="http://twitter.com/communicatrix">Twitter</a></li>
</ul>
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		<title>Technorati token</title>
		<link>http://www.virgoguidetomarketing.com/2009/11/technorati-token/</link>
		<comments>http://www.virgoguidetomarketing.com/2009/11/technorati-token/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 00:35:22 +0000</pubDate>
		<dc:creator>the communicatrix</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[For administrative purposes only! D28F38C93A2W
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