This is Week 38 of a 52-week project/experiment in DIY marketing. Armed with nothing but a copy of the 2009 Grow Your Business Marketing Plan + Calendar and my bare wits, I’m applying the skills you need to grow a business in real time, day by day, and reporting on them week by week here, on the podcast, and at the Marketing Mix blog.
Some weeks, you spend most of your time marketing, or working, or whatever-it-is that takes you away from whatever the rest of it is that you do in the course of a week
This was one of those incredible week’s of having to push myself a little bit harder than I’d maybe have liked, because so many opportunities came up. (And believe it or not, I actually turned down a couple of opportunities, because even optimistic me realized that something had to give.)
So while I know I’m usually the one who goes on and on (and on and—well, you know), I’m going to keep it short and sweet this week.
I worked hard. Maybe a little too hard. I definitely found the outside of my ability range (is that even a thing? “Ability range?”)
But I think it serves as a useful reminder that all of this stuff is about finding things out: who exactly your target is, and has it shifted? What exactly the market is looking for, and are you prepared to deliver? Which times of the day and which days of the week can you push a little bit harder? How much rest will you need to schedule in after the pushing?
And again, what systems are you putting in place so that you don’t have to deal with the same problems again? Because problems are fine—they’re just you, bumping up against the edges of things. It’s the repetition of the same problems that starts getting…problematic.
After some discussion with my Significant Other, we’ve decided to cancel all plans for this weekend and just chill. “Chill” may mean puttering, but we are both restored by that. And “chill” will definitely mean unplugged, not “on” time. We’ve both had a lot of “on” time this week.
I’m happy with where this week took me. I’m just not sure I want to go to all those places again.
Live. Learn. Live some more.
xxx
c
Marketing round-up for this week:
- 5 blog posts (four at the main blog, one here)
- met with a client for dinner
- met with another client and one of my colleagues on a cool new project
- Monthly Biznik Meetup I co-host with the amazing Heather Parlato (who made me SCD-legal pie for my birthday!) If you’re Los Angeles-local, sign up, then join us next month!
- spoke to the Orange County Advertising Federation on Personal Branding in a Postmodern Age (latest iteration of the “You, amplified” platform)
- attended WordCamp LA (and, as per usual, all the good stuff happened in the hallways)
- did some recon and saw a competitor’s general presentation
- email! email! email! (others complain, but I love it)
- informative, supportive, entertaining behavior on my social media outlets
- sent actual hard copy thank you notes
- met with my accountability group to go over goals made and missed
- enjoyed birthday dinner at Benihana (okay, not marketing—but DELICIOUS)
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